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Behind The Savvy Mom
My Story
When I was pregnant with my firstborn over six years ago, like most moms-to-be, I began to question the safety of the foods I was eating and cleaning products I was using. This began a deep dive into ingredient safety, and I was appalled at my findings. For so long, I'd assumed that if products were on store shelves, they had to be safe, right? But I quickly found that I could not have been more wrong!
As I began making swaps to clean products, I fell prey to greenwashing. This is when companies market their products to appear clean and/or eco-friendly. They often include buzzwords like "free & clear" or "paraben free" or even put a cute little leaf on the label to make us think they are more natural products. The unfortunate reality is that most of these products are still toxic.
The Switch to Clean Beauty
After I had my first daughter in 2018, I had made many swaps to cleaner products. My makeup was one thing I had continued to turn a blind eye to; I knew the ingredients were unsafe but I refused to flip over any of my products to check the labels. That Naked eye shadow palette had a chokehold on me...anyone else?! Ha!
It wasn't until our newborn photo session that I came to terms with the need to switch. I looked down at my sleeping newborn and saw my foundation had rubbed off all over her swaddle. I finally looked into the ingredients of my cosmetics and knew I had to switch! After researching several make-up companies, I landed on Crunchi as the company with the most stringent ingredient safety standards. With a dash of impulse, a sprinkle of sleep deprivation, and a leap of faith...I enrolled as a Crunchi advocate mainly to score a big discount as I detoxed my makeup bag in one go.
The Savvy Mom is born!
As I dove deeper into my toxin free journey, I grew more and more appalled at the lack of safety standards surrounding all of our products in the US, especially for baby products. I felt compelled to share my knowledge with other moms. I started a little community on Facebook called The Savvy Mom and began sharing information right as I was learning it. This morphed into a beautiful group of women it is today, seeking empowerment on their own clean living journeys, getting safe and effective product recommendations, and sharing encouragement with one another.